Price is Important but Not Everything When Getting a New Roof

Do you like surf and turf? Well, we all know it is an expensive meal, so let me ask you a simple question. If someone offered you this dish for the discounted price of only $3.99, would you feel good about it? Do you think you would be getting the quality you deserve?

Buying a new roof, or any other major home improvement project, should be thought of in the same way. Now, I’m not saying you shouldn’t get multiple quotes or do some comparison shopping. It is very important to know your options and make an informed decision. For most homeowners, purchasing a roof isn’t an emotional experience. It isn’t like buying a car you can drive or enjoying a vacation. Most people only think about a new roof when they run into a serious problem, but that’s a whole different story. The key takeaway is this: if something seems too good to be true, it probably is. If an estimate comes in far below other quotes, it often means either subpar materials are being used or there may be hidden costs that will appear later.

Compare Apples to Apples

When reviewing roof replacement quotes, it’s critical to make sure you are comparing apples to apples. Ask the right questions and, if possible, get the answers in writing. Consider details such as:

• How much ice guard will be installed, and in which areas?
• How many nails per shingle?
• What type of shingles will be used?
• What warranties are offered for both materials and labor?
• How many workers will be on-site, and how long will the job take?
• When can the project start?

Details like these can make a huge difference in both the quality of work and the longevity of your roof. Ignoring them can result in poor workmanship or unexpected costs later.

Hidden Costs and Accuracy in Quotes

Be alert for any opportunities where the contractor could charge more than the original quote. Ideally, your quote should include all wood replacement, because once the roof is stripped down, it’s too late to negotiate final pricing. If a contractor cannot provide an accurate estimate upfront, it likely means they lack experience. Working with a company that knows exactly what a job entails ensures you won’t run into surprises halfway through the project.

Good, Better, Best Options

A reputable contractor will provide multiple options that are good, better, and best, for your roofing system. Ask yourself this: are you really going to feel satisfied if you just install the cheapest option on your home? Contractors should negotiate material pricing with their suppliers and install the best possible system for every customer. If they don’t, it raises questions about whether all clients are being treated equally or if certain options are being withheld.

The Importance of Deposits

The amount of money a contractor requires upfront is another critical consideration. Generally, the less money required at the start, the better. You want to work with a company that can purchase their own materials and that you can trust. A roofing project creates a long-term relationship between you and your contractor, so make sure it starts on the right foot. You don’t want to hand over money and risk never seeing the contractor again, or worse, being held hostage until additional funds are provided.

Beware of High-Pressure Sales Tactics

If a salesperson quotes an outrageously high price and then offers a massive “discount” for signing immediately, it’s time to step back. Some negotiation is normal, but there’s a difference between healthy negotiation and outright manipulation. Unfortunately, some companies train sales staff to pressure homeowners into making hasty decisions. Being informed and asking the right questions protects you from falling into these traps.

Quality Over Price

Ultimately, the value of a roof goes far beyond the initial price. A quality roof protects your home for decades, while a cheap or poorly installed roof can lead to leaks, water damage, and costly repairs. By focusing solely on price, you risk sacrificing longevity, safety, and peace of mind. Choosing a reputable, experienced contractor ensures that your investment pays off for years to come.

Final Thoughts on Roof Cost

A roof is not something you replace every year, and choosing the right contractor and materials is more important than chasing the lowest price. Do your research, ask the tough questions, and insist on written details. Make sure your contractor has a solid reputation, provides clear options, and treats you with respect. When it comes to roofing, price is important, but quality is everything.

Ready to partner with a roofing contractor you can trust? Contact American Standard Roofing today.